There are many reasons you might want a sales boost for your Amazon product. Maybe sales have slumped and need a kick start. Maybe a new competitor entered the market and you want to make sure you stay above them in the search results. Or maybe you just need more money right now!

Try these 7 tweaks below to reignite sales on your Amazon listing.

(Note: If you’re looking for information on how to launch a new product, enroll in the FBA Life Launchpad! Module 3 of the course is all about how to get your first product up for sale on Amazon, and make sure it ranks in the search results to get sales and reviews as quickly as possible.)

1. Insert Keywords
Customers will have a hard time finding your product if the phrase they use to search for it is not present in your Amazon listing.

You can insert your top keywords in the title, bullet points, description, and the backend keyword insert area on Amazon Seller Central. You can add up to 5,000 characters in the “search terms” field when editing your product listing.

To fill up as many of those characters as possible, it’s worth putting some time into keyword research using tools like Google Keyword Planner, Ahrefs, and Moz Keyword Explorer. Just search for a word or phrase that describes your product (ex: yoga mat), and they will churn out other related words or phrases people might search for (ex: yoga pad, exercise mat, Pilates, etc.).

2. Update your product photos
Adding new photos or uploading a different main listing photo can do wonders for boosting sales.

You’ll never know if the main photo could be performing better until you test. You could try it from a different angle, show the product in use, or make it higher resolution. Photos should be at least 1,000 pixels on their longest side in order for customers to zoom in.

Although high quality product photos can launch your product to the top of the search results, you don’t have to break the bank to do it. Most smartphones today take high resolution photos, and services like Fiverr allow you to outsource photography for as cheap as $5.

3. Promote your product
When someone buys your product, Amazon recognizes it as something customers want. As a result, your product will rank higher in the search results and be exposed to more potential buyers. But how do you get a sale?

Amazon allows you to do promotional giveaways, so buyers can get your product for free or for a discounted price. Ideally you will experience a sales boost from both the sales and any reviews that might come in. But be careful- Amazon is very strict about their policy prohibiting you from asking for a reviews in exchange for a discounted or free product.

Aside from asking friends and family, there are there are several services available online to help you do public giveaways. You can also experiment with running Amazon ads, and finding a niche audience who would be interested in your product in places like Facebook groups.

4. Update description or bullet points
Amazon does not always allow you to change your title after you create it. But you can easily change your description text and bullet points. The description is pretty far down on a listing’s webpage. This is a good place to stuff keywords in, as many people won’t see it, but also to give a ton of extra information about your product for those buyers who do scroll down to learn more.

Unlike the other areas of your product listing like the title and photo, which aim to get potential customers to click on your product, the bullet points serve to convert viewers into buyers.

Use the bullet points to explain each way your product can solve the customer’s problem. Add in any unique features that make your product stand out from the competition, and write in simple language that sounds more like a conversation than a sales pitch.

5. Match lowest price
This might seem obvious, but if there is an identical product to yours selling for a lower price, then that seller is probably going to outcompete you.

When it comes to pricing your product, the “set it and forget it” method is not recommended. But don’t worry, you don’t need to obsessively check your competitor’s prices. There are tools online to price check for you, so you can adjust your product’s sale price on an as-needed basis, or even automatically.

6. Offer bonus eBook
Offering a free eBook to buyers is a unique way to differentiate your product listing and get more buyers. If you are an expert in your niche, or at least know enough about it to fill a few pages, creating an eBook can be a quick and easy process.

You can easily put text and images into a Google doc, export it as a PDF, and put it on your website. You can then add a URL to access the eBook on your product packaging, or send the URL in a thank you email using a service like Feedback Genius.

As an extra benefit, offering an eBook also prevents other sellers from hijacking your listing, because they cannot make the same offer.

7. Get more reviews
You can’t ask for reviews in exchange for a discounted product, but there is no Amazon policy against asking for reviews in general.

More positive reviews means more sales. You can use a service like Feedback Genius to automatically send thank you emails to your Amazon customers, and ask them to leave a review if they were satisfied with their purchase.

However, Amazon has started allowing customers to opt out of all automated emails, so you might also consider inserting a small leaflet into each unit’s packaging to politely ask customers for reviews.

Have any more tips on boosting sales? Comment below!