The 6 Steps to Launching Your FBA Business

Resources mentioned in the video:

The above video is also transcribed here in a blog post, for those of you who prefer article format over video.

Let’s talk about how you can launch your own passive income FBA businesses. With FBA, you are a seller on Amazon, but Amazon does all the actually selling work. You just send your product to their warehouses, and Amazon does customer service, storage, shipping, returns, and all that stuff you don’t have time for. Then every couple of weeks they send you your payment, minus the fee they charge for fulfilling your sales.

It’s the perfect passive income system, once you put the effort into setting up the system.

There are essentially 6 steps I’ve created for you to follow to set up your passive income FBA system.

The Six Step System

1. Research a product to sell
If you’re going to be an FBA seller, you need a product to sell. Product research is an art and a science. I’m just going to cover the bare basics here and save this for a larger training session, but essentially you want a small, lightweight product that sells for about $20. Avoid electronics, avoid seasonal products, and avoid anything that Amazon itself is selling directly (as opposed to third party sellers on Amazon). The best products are very niche, have little competition, and are generic items that you can private label as your own branded product. I go over product research in lot more detail in the webinar I’m hosting all week, so register today if you want more info on how to find a product to sell.

2. Find a supplier and order samples
These generic private label products are typically being made in factories in China. You can use the website alibaba.com to find one that’s making the product you want to private label. When contacting suppliers, you want to present yourself as a real business, and ask to order a few samples first. If you like the samples they send, you can place a larger order and start selling them on Amazon.

3. Create your Amazon listing
If you’re private labeling, you’ll need to create a listing on Amazon. Your item will need a UPC code number, which is like a barcode, but more importantly you need to stuff your listing full of keywords. Any possible combination of words or phrases someone might type into the search box to find your product on Amazon needs to be on your listing, either in the title, description, bullet points, or in the backend keyword area on Amazon’s Seller Central. I’ve been known to spend a full day just reseraching keywords. For example, if you’re selling a yoga mat, you need keywords like yoga, yoga mat, yoga pad, Pilates mat, exercise mat, exercise pad… you see how it could be endless.

4. Send your product to Amazon’s warehouses
The hard part is over. At this point you’ve put a lot of time into getting a product ready to go. Now it’s time to get it out the door and into Amazon’s hands so they can store it and ship it to customers. Be sure to follow all of Amazon’s specific labeling rules. For example, if your product is in a bag, it needs to have a suffocation warning label. Additionally, you can only use certain packing materials. Check the policies before shipping.

5. Launch your product to rank in search results
If you’re lucky, and you have a highly in-demand product, people may start buying it right away. But more often than not you’ll need to do a few things to be sure you get some early sales and some early reviews. Conversion rates and happy customers are what Amazon cares about most, so your product will rise in the search results if people who visit your product page end up buying it, and people who review it give it 4-5 stars. You can do giveaways to promote your product as long as you don’t violate Amazon’s policies, meaning you cannot ask for a review in exchange for a free product. You can also run Amazon Pay Per Click ads. If you enroll in my course, the FBA Life Launchpad, we go over a ton of strategies for launching your product so sales can begin rolling in in your sleep.

6. Scale up
As your business grows, you can begin importing by shipping by sea, rather than air, to bring costs down and increase your profit margins. You can also start building your brand with a logo, or even a website to generate sales off of Amazon. You can still use FBA to fulfill orders even if you’re selling on outside of Amazon such as on your own website or eBay. If you’re private labeling, the most important part of scaling is to avoid other sellers from jumping on your listing. You want to make it clear that this is your brand, not a generic product, and you’re the only one who can sell it. Again, those strategies are something we cover in the advanced training in the FBA Life Launchpad course.

Before I started doing FBA, I tried a lot of side businesses but never ended up making any real money off of them. When I learned about FBA a few years ago I couldn’t believe I had never heard about it before. So I dove in head first. And in my first month I profited over $2100. When the money kept coming in, month after month, I knew I had found the secret to passive income.

And I feel like this is the absolute perfect little known business model for women in particular, because so many of us want to be stay at home moms, or pay off our student loans, or have full time jobs but need some extra side money… but the unifying factor for all of us is we don’t have any free time.

We need something that once you put the effort into setting up the system, it practically runs itself. Once I became an FBA seller, and saw that it actually works, it was truly truly life changing.

I probably only put in a handful of hours a month when I’m not launching a new product. It’s very hands off. And now I want to share this secret passive income business model with more women who I know are just like me.

If you haven’t registered for my webinar yet, I’m running a few more sessions over the next week, so register and attend so you understand how FBA works and what I’m talking about here.

Also follow Project Goldilocks on Facebook because I’m going to be posting a few how-to videos this week and next.

If you want the full experience of learning how to launch your own FBA business, enrollment is open until August 2, 2017 for my online course: the FBA Life Launchpad. Go to projectgoldilocks.com/enroll

2 comments

  1. Anna Williams says:

    Thank you so much for the email. I enjoyed the webinar and am excited to begin my journey. Thank you for the help!

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