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The Goldilocks Principle

The Goldilocks Principle comes from the classic story of Goldilocks and the Three Bears.

goldilocks 3 bears“That porridge is too hot, that porridge is too cold, but this one is just right.”

I believe this idea can be applied to your ideal lifestyle. You don’t want too much work, especially if it’s unfulfilling. You also don’t want to do nothing- you need to pay the bills, after all.

Project Goldilocks is all about striving to hit that perfect balance of time, income, and freedom to do what you want – on your own terms.

I’ve found my balance by importing products and selling them using Fulfillment By Amazon (FBA). This gives me the passive income I need to live my life the way I choose! If I can do that, you can too.

About me

I’m Nina, creator of Project Goldilocks. Before I adopted the Goldilocks lifestyle, I was barely scraping by working for a nonprofit and drowning in student loan debt. Even though I loved my job, I wished I didn’t have to worry about paying for groceries or being able to afford a family vacation.

Then I saw a Facebook post about a guy who quit his job and worked from home by selling products on Amazon. I thought, “If he can do that, so can I.” And that became my mantra for my journey into importing.

From the beginning, I was able to make enough side money to cover my bills and monthly mortgage payments, without sacrificing the nonprofit job I loved. Others who have committed to being their own boss full time have made over 6 figures a year with importing and FBA.

If you’re ready to take on Project Goldilocks, start here. Let’s find out what’s just right for you!